We’re so excited to share our recent feature with Theodore Magazine, where Sugar Bee Flowers is spotlighted as a Yarra Valley wedding florist known for thoughtful, seasonal and sustainable floral design.
In this interview, our founder Youki shares the story behind Sugar Bee Flowers — from how a personal wedding experience sparked a lifelong passion for floristry, to building a flower studio rooted in creativity, connection and nature.
Set in the heart of Victoria’s Yarra Valley, Sugar Bee Flowers has become known for its organic, foam-free wedding flowers, working closely with couples to create designs that feel natural, intentional and deeply personal.
The conversation dives into our design philosophy, the importance of working with seasonal blooms, and how sustainability shapes every decision we make — from sourcing flowers to the way we install and style weddings. Youki also reflects on the behind-the-scenes process of wedding florals, the joy of collaborating with couples, and why flowers are about so much more than just aesthetics.
We take grate care in understanding you, your event and what is important to you. Are there any colour schemes and textures that you’re particularly fond of? What aesthetics do you feel drawn to? Do you like a romantic candle lit styling? We’d love to know of any anything that is important to you culturally and or personally. We match this is what we can source at the time of the wedding/event to create florals that is meaningful to you. This is what gives us purpose and joy in our work.
Whether you’re planning a wedding, searching for a Yarra Valley wedding florist, or simply love floral design inspired by nature, this interview offers a beautiful insight into the heart of Sugar Bee Flowers and the values that guide our work.
